There are only a few other marketing innovations that shocked business owners, marketers and developers over the last decade like artificial intelligence. Artificial intelligence (AI) has made leaps and bounds since the 1950s when it was first theorized and created. Now, in 2021, AI has the potential to help everyone involved in the marketing process perform their jobs exponentially better than they could ten years ago.
You may be wondering, “How exactly does AI improve the way we reach and engage with the people who visit our website?”
Today, we will look at several ways to use AI to get more value from your marketing campaign. With this information, you’ll have options to build an enjoyable, user-friendly experience for your visitors.
Let’s get started.
Use Predictive AI For Personalization
The main reason businesses use AI is for data collection. Instead of manually going through every customer interaction, businesses can use AI programs to compile this information into actionable reports. Consequently, business owners and marketers can make smarter decisions about their campaigns.
One smart way many people are using AI for this business is for personalization. Consumers expect comprehensive experiences from brands. A big part of this puzzle includes personalized offers and content.
Think about the last time you visited Amazon. You likely noticed a page that shows products you may enjoy, along with featured selections under each product. This is an excellent example of how AI personalization improves customer experiences.
Amazon’s algorithm analyzes the products you’ve purchased in the past and recommends products across all categories that fit your needs. Adding a similar feature to your website that works off your customer personas can help you create personalized offers and content selections for users on your website, email, and even social media. The result of a successful personalization campaign is more sales, engagement, and site traffic.
Improve Content Creation With User Insights
Next, let’s discuss how AI helps marketers improve the quality of new content they post on their website. Blogs are an essential part of most businesses, especially when you consider that research suggests over 77% of internet users read blog posts.
E-commerce business owners and marketing teams put even more value into their blogs because most consumers read a company’s blog before making a purchase. There are clear advantages offered through content marketing, but brainstorming topic ideas can pose a challenge.
Using the power of AI, you can brainstorm topic ideas and improve your existing posts faster than ever before. Machine learning can analyze consumer behavior on your blog pages and give you helpful feedback about improving future posts.
For example, if you notice that many of your users leave before they make it a quarter of the way through your post, you can start thinking about ways to extend their time on your site with a video or images for more engagement.
Similarly, you can rewrite the content to see if the problem is with your text copy. This type of testing was possible before, but it’s more effective than ever before with the lightning-fast data collection offered with AI.
Chatbots And Natural Language Processing
Natural language processing (NLP) is a subset of machine learning that can understand, analyze, compile and create human speech. Business owners use it for a variety of reasons to improve marketing. In many cases, NLP is used in chatbot technology to communicate with visitors that land on a website.
Chatbots can understand basic requests from consumers, communicate efficiently and even make changes to their accounts. There’s no doubt that this feature has improved the way business owners sell products to their customers.
Chatbots can put product information on display for people when they land on your website and type a specific keyword or phrase into the system. Tools like chatbots make it easier than ever before to thrive in the world of digital marketing.
NLP also plays a pivotal role in voice search. More consumers use voice-activated devices than ever before. Consequently, website owners now have to use natural language on-site instead of keywords that may sound clunky or forced.
Using long-tail keywords and creating content that answers questions will ensure that Google’s AI program will find your result when someone users their voice-activated device to complete a search. So, even when it’s out of your hands, AI still plays an essential role in your business’s success.
Back To You
Despite the fear that AI will take work from others, it’s clear that we won’t see a significant shift in the tech job market. Instead, marketers will use AI to improve customer experiences by offering personalized and tailored content and top-notch customer support.
All these feats are accomplished with AI that improves on what the marketer is doing and doesn’t replace them entirely. At the end of the day, marketing decisions come from human beings. Using the power of AI, we can make smarter decisions and grow our websites through data-driven reports.
It’s up to you how you’ll implement this technology on your website. But one thing is clear: The future is here. If you plan on running a successful online store in the coming years, AI-powered marketing tools are a must.
This article is written by Chris Christoff and originally published here